(2 minute read) Transactional mail involves communication sent to facilitate a transaction between the sender and the recipient. Bills, invoices, statements, proxies, annual reports, certifications, and memberships are all considered transactional mail. Typically, transactional mail contains information a recipient wants or needs to receive, and as a result they have an exceedingly high open and read-through rate of at least 95%. With these high open and read-through rates, the marketing [...]

“Your database in many cases is your lifeblood.” “One of the things that we’ve been focusing on and that we believe has changed [within the lettershop industry] is the focus on security,” says John Leonard, vice president of sales and marketing at Cover-All. “For us, that’s a really big deal and that’s a change that we’ve tried to implement over the last five or six years.” “This change is driven [...]