Stay up-to-date on industry news
Stay up-to-date on industry news
The Power of Trigger-Based Direct Mail
Trigger-based marketing is a strategy that uses consumer behavior to create personalized messages that can help you improve response rates by sending the right message, at the right time. It has [...]
Direct Mail Outperforms Digital
Going offline to create more meaningful brand experiences It seems inconceivable and counterintuitive that in an age where we are intrinsically attached to our digital devices, an increasing number of young [...]
Informco added to Cover-All
Cover-All Computer Services Corp. and Informco have completed the succession strategy of Informco, located in Scarborough. The arrangement, completed January 1, 2022, will bring Informco under the umbrella of Cover-All companies [...]
How Phygital Marketing creates a robust brand experience
The last two years have propelled us farther and farther into the digital world with people increasingly working, shopping, and socializing online. A 2020 study of over 10,000 people in 5 [...]
Digital Privacy Laws are about to get tougher in Canada
The proliferation of consumer data collected by businesses has led to significant concerns over personal privacy. Canadian legislation including the Personal Information Protection and Electronic Documents Act (PIPEDA) and Canada’s Anti-Spam [...]
Personalization in a Cookie-less World
We surf the Internet every day in search of information on subjects of interest, for goods and services, entertainment, and socialization. The Internet offers a great deal of information to consumers [...]
Google and Amazon use a similar marketing channel strategy that may surprise you
What does Google, the world’s largest search engine, have in common with Amazon, the world’s largest online retailer? Despite their massive online presence, these big tech companies know going offline helps [...]
QR Codes, modern marketing strategy
A Quick Response (QR) Code is a type of barcode that holds a great deal of information and when scanned allows the user to access information almost instantaneously. QR codes made [...]
5 Strategies to improve your direct mail success
There is an intrinsic response consumers experience when they receive tangible mail in their mailbox, especially when the piece offers something new and rewarding. The design, the colour, the feel of [...]
Digital Fatigue is real and it’s affecting your Brand success
In the last two years, more of our time has been spent in front of a screen than any other time in history. Working and learning from home, limited mobility due [...]
Donation Strategy is Key to Growth
Direct Mail boost to your online donations “Kindness is the language which the deaf can hear and the blind can see”, Mark Twain. Philanthropy is in our nature, and perhaps nothing [...]
Millennials love direct mail. Who knew?
Brand Trust can be found Offline Millennials, the generation between 24 and 40 years old, are one of the most sought-after yet stereotyped target market. There are almost 9.8 million millennials [...]
Marketing Strategy 2022 and Beyond
What the pandemic and changing digital landscape have taught us If the pandemic has taught marketers anything it is that strategic marketing requires pivoting to meet the current needs of consumers [...]
New Cover-All Business Communication Management Website
Cover-All Business Communication Management is pleased to announce the launch of its New Website! Cover-All Business Communication Management is pleased to announce the launch of its new website today, September 7, [...]
Consumer Trust Lost
(4 minute read) The data security risk of your mail programs Chances are the last thing on your mind when you are working on a mail campaign is data security. Your [...]
Leveraging Consumer Data to Create One-to-One Campaigns
(5 minute read) Advances in technology have created an abundance of consumer data enabling marketers to create personal connections with their audience. Information is so readily available, that for most organizations [...]
The Untapped Marketing Potential of Transactional Mail
(2 minute read) Transactional mail involves communication sent to facilitate a transaction between the sender and the recipient. Bills, invoices, statements, proxies, annual reports, certifications, and memberships are all considered transactional [...]
Salvation Army Santa Shuffle 2020 – Supporting The Gateway
Although there won’t be a gathering as a large group this year, we’ll still be walking/rolling/running as we have in years past and raising funds for The Gateway’s Drop-in program while [...]
Canadian Marketing Association’s (CMA) Do Not Mail Service now hosted by Cover-All
TORONTO, June 22, 2018 /CNW/ – The Canadian Marketing Association (CMA) today announced that Cover-All has taken on the role of managing and hosting CMA’s National Do Not Mail (DNM) list. The DNM [...]
New Canada Post Vision Must Find Right Balance
Earlier this year, the federal government put forth some admirable concepts around Canada Post: A new vision focused on serving Canadians; Concrete actions in five areas that provide a new foundation [...]
The Lettershop Service Provider Evolution
I’ve been lucky to have spent my entire career in the lettershop and mailing part of the communications industry. I’ve seen many changes along the way, from the full implementation of [...]
Data security has emerged as a key consideration
“Your database in many cases is your lifeblood.” “One of the things that we’ve been focusing on and that we believe has changed [within the lettershop industry] is the focus on [...]
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