Stay up-to-date on industry news
Stay up-to-date on industry news
5 Strategies to improve your direct mail success
There is an intrinsic response consumers experience when they receive tangible mail in their mailbox, especially when the piece offers something new and rewarding. The design, the colour, the feel of [...]
Digital Fatigue is real and it’s affecting your Brand success
In the last two years, more of our time has been spent in front of a screen than any other time in history. Working and learning from home, limited mobility due [...]
Donation Strategy is Key to Growth
Direct Mail boost to your online donations “Kindness is the language which the deaf can hear and the blind can see”, Mark Twain. Philanthropy is in our nature, and perhaps nothing [...]
Millennials love direct mail. Who knew?
Brand Trust can be found Offline Millennials, the generation between 24 and 40 years old, are one of the most sought-after yet stereotyped target market. There are almost 9.8 million millennials [...]
Marketing Strategy 2021 and Beyond
What the pandemic and changing digital landscape have taught us If the pandemic has taught marketers anything it is that strategic marketing requires pivoting to meet the current needs of consumers [...]
New Cover-All Business Communication Management Website
Cover-All Business Communication Management is pleased to announce the launch of its New Website! Cover-All Business Communication Management is pleased to announce the launch of its new website today, September 7, [...]
Consumer Trust Lost
(4 minute read) The data security risk of your mail programs Chances are the last thing on your mind when you are working on a mail campaign is data security. Your [...]
Leveraging Consumer Data to Create One-to-One Campaigns
(5 minute read) Advances in technology have created an abundance of consumer data enabling marketers to create personal connections with their audience. Information is so readily available, that for most organizations [...]
The Untapped Marketing Potential of Transactional Mail
(2 minute read) Transactional mail involves communication sent to facilitate a transaction between the sender and the recipient. Bills, invoices, statements, proxies, annual reports, certifications, and memberships are all considered transactional [...]
Salvation Army Santa Shuffle 2020 – Supporting The Gateway
Although there won’t be a gathering as a large group this year, we’ll still be walking/rolling/running as we have in years past and raising funds for The Gateway’s Drop-in program while [...]
Canadian Marketing Association’s (CMA) Do Not Mail Service now hosted by Cover-All
TORONTO, June 22, 2018 /CNW/ – The Canadian Marketing Association (CMA) today announced that Cover-All has taken on the role of managing and hosting CMA’s National Do Not Mail (DNM) list. The DNM [...]
New Canada Post Vision Must Find Right Balance
Earlier this year, the federal government put forth some admirable concepts around Canada Post: A new vision focused on serving Canadians; Concrete actions in five areas that provide a new foundation [...]
The Lettershop Service Provider Evolution
I’ve been lucky to have spent my entire career in the lettershop and mailing part of the communications industry. I’ve seen many changes along the way, from the full implementation of [...]
Data security has emerged as a key consideration
“Your database in many cases is your lifeblood.” “One of the things that we’ve been focusing on and that we believe has changed [within the lettershop industry] is the focus on [...]
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