DATA: VARIABLE 1:1
PERSONALIZATION MEANS MORE THAN JUST A NAME.
We’ve said that good data and personalization will give you better results. But personalization doesn’t mean simply inserting the customer’s or prospect’s name. It means including terminology, data, imagery and other devices that your recipient will recognize and relate to. The more you can personalize the more comfortable and responsive the recipient will feel because the communications suits them.
We have the experience to be able to take your creative strategy and couple it with our data processing skills to create this kind of highly targeted communications. Your message will be viewed as timely and this will help increase your response.
The cost of variable colour has fallen but there may still be situations where combining variable colour and pre-print is more cost-effective. Our experts have a variety of methods to help you achieve the variable piece your strategy requires yet satisfy your budget as well.