IT’S NOT CREATIVE IF IT DOESN’T SELL.
You have four elements to work with in DM – the list, the offer, copy and design. Copy and design are generally referred to as the “creative”. And we are always eager and excited to see what kind of creative the agencies we partner with bring to the table.
And that’s when our expertise comes into play. It starts with the choice of agency, for it’s important to select the right agency for the right job. Our expertise comes into play again once we have the creative in our hands. That’s when we have to take those creative concepts and turn them into workable ideas that can be produced efficiently and cost-effectively.
Think of it this way – the agency is the architect of the package and we are the engineers that bring their visions to life.