OVER FIFTY YEARS AGO OUR START WAS IN DATA. IN TODAY’S DATA-CENTRIC WORLD, WITH EVERYONE SUGGESTING THEY’RE DATA EXPERTS, OUR ROOTS ARE A TESTAMENT TO COVER-ALL’S INSIGHTFULNESS AND FOCUS.
Founded in 1966 by James Coverdale, Cover-All’s roots have been in data from the very beginning. Working with companies to process data, Mr. Coverdale steadfastly built up his business through hard work, attention to client needs, and a keen eye on being progressive – and also by being realistic and fiscally responsible. While that may sound like a somewhat mundane quality, fast-forward to today’s economic environment and Cover-All’s longevity is due to that underlying quality. It is a great, although sometimes understated value in these changing times.
Over the years since initially processing data, Cover-All’s clients required additional quality services, leading Cover-All to branch out into areas that made logical sense for the business. Organizations of all sizes worked hand-in-hand with Cover-All to remedy their challenges of moving from manual business systems to more modern technologies. Clients counted on the technical acumen, high ethical standards, and reliable delivery of the services provided by Cover-All.
Cover-All further enhanced its position in IT in 1996 with the acquisition of the AT&T/NCR Canada Markham Data Centre. This data centre is a complete data centre offering all the necessities associated with data security and redundancy, but with the added benefit of being a family-owned business that continues to support those values.
In 2007 Cover-All acquired SMART DM, a large competitor and provider of direct mail and graphic finishing services, specializing in products or requirements that are out of the norm from an engineering or volume/time perspective. The business’ name celebrated the names of the two founding companies, SMR and Tytrek (1929), and also reflected the approach to production – looking for ways to do things faster, more cost effectively, and more intelligently – simply SMARTER.
Late in 2008 Cover-All acquired PostLinx (formerly Postal Promotions – 1959) from Pitney Bowes Canada. PostLinx, a leading data-to-mail and direct marketing communications service provider employed the latest technology to meet the needs of clients throughout Canada and the United States, and had been empowered under PB to create work-flow that allowed for efficiency, security and the utmost in quality.
Today we induct more than 100 million pieces of mail into the postal systems annually using a total suite of services: database management and analytics; variable data imaging; finishing, insertion and deployment of both physical and electronic mail communications; order fulfillment, and much more.
Cover-All remains one of the last large direct mail service organizations that is privately held. This provides clients with a level of flexibility and creativeness on large and/or complex projects that is unmatched in the industry, yet in a business model that ensures a level of quality and accountability that is commensurate with publicly held organizations – the best of both worlds.