2013-Managing Your Image For Growth

By |2018-08-22T13:54:50-04:00June 5th, 2013|Categories: Print Industries of America|

BUSINESS COMMUNICATIONS SERVICES NEWS MANAGING YOUR IMAGE FOR GROWTH PIA 2013 FORECAST   John Leonard Cover-All 416.354.4210 jleonard@cover-all.ca MANAGING YOUR IMAGE FOR GROWTH John Leonard, Vice-President, Sales & Marketing Cover-All Computer Services Corp. New opportunities are no different than your first opportunity – match your skills, service, staff and image. My [...]

2011-Communication Should Be A Mosaic, Not A Melting Pot

By |2018-08-22T13:59:17-04:00April 4th, 2011|Categories: Print Industries of America|

BUSINESS COMMUNICATIONS SERVICES NEWS COMMUNICATIONS SHOULD BE A MOSAIC, NOT A MELTING POT PIA 2011 FORECAST   John Leonard Cover-All 416.354.4210 jleonard@cover-all.ca COMMUNICATIONS SHOULD BE A MOSAIC, NOT A MELTING POT John Leonard, Vice-President, Sales & Marketing SMART DM (a Cover-All Company) The term ‘integrated’ has been flogged for many years [...]

2010-Direct Mail Reinventing Itself

By |2018-08-22T14:00:37-04:00January 12th, 2010|Categories: Print Industries of America|

BUSINESS COMMUNICATIONS SERVICES NEWS DIRECT MAIL REINVENTING ITSELF PIA 2010 FORECAST   John Leonard Cover-All 416.354.4210 jleonard@cover-all.ca “NECESSITY, WHO IS THE MOTHER OF INVENTION.” – PLATO Nature has a funny way of “balancing” things every now and then. I am sure that in 400 BC Plato had no idea about our [...]

2009-Direct Mail – Connecting Technology & Relevance

By |2018-08-22T14:07:49-04:00July 10th, 2009|Categories: Print Industries of America|

BUSINESS COMMUNICATIONS SERVICES NEWS DIRECT MAIL - CONNECTING TECHNOLOGY AND RELEVANCE PIA 2009 FORECAST   John Leonard Cover-All 416.354.4210 jleonard@cover-all.ca Relevance. The Online Merriam-Webster Dictionary defines it as a noun, “1. relating to the matter at hand, and 2. the ability to retrieve material that satisfies the needs of the user.” This [...]

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