There is an intrinsic response consumers experience when they receive tangible mail in their mailbox, especially when the piece offers something new and rewarding. The design, the colour, the feel of the paper, and the personalization all work together to create a significant psychological impact that cannot be replicated by other forms of marketing communication. In a neuromarketing study A Bias for Action, researchers found that direct mail is easier [...]
In the last two years, more of our time has been spent in front of a screen than any other time in history. Working and learning from home, limited mobility due to cancelled activities and lockdown measures meant that our apparent desire for digital content was about to reach an all-time high. But this all comes at a price to consumers and businesses alike. Digital marketing content has exploded, and [...]
Direct Mail boost to your online donations “Kindness is the language which the deaf can hear and the blind can see”, Mark Twain. Philanthropy is in our nature, and perhaps nothing captures the essence of giving better than Mark Twain’s iconic quote. We see people in need, and we want to help. The World Giving Index ranked Canada the 6th most giving nation in the world in 2021. However, the [...]
Brand Trust can be found Offline Millennials, the generation between 24 and 40 years old, are one of the most sought-after yet stereotyped target market. There are almost 9.8 million millennials in Canada and by 2025 millennials will account for 75% of the world’s workforce. With this kind of buying power, it is no wonder why so many marketers have their eye on this achievement-oriented group. As the first generation [...]
(4 minute read) The data security risk of your mail programs Chances are the last thing on your mind when you are working on a mail campaign is data security. Your focus is reaching your consumer, getting their attention, and creating highly effective campaigns. So why should data security be high on your priority list, and in fact why should it be on your radar screen at all? The reality [...]
(5 minute read) Advances in technology have created an abundance of consumer data enabling marketers to create personal connections with their audience. Information is so readily available, that for most organizations it has become the standard for all effective marketing messaging. In today’s marketplace, successful marketing campaigns rely on building relationships through relevant, value-added, consumer experiences. No two consumers are alike; some might have similar preferences, hobbies, and demographics, but [...]