The proliferation of consumer data collected by businesses has led to significant concerns over personal privacy. Canadian legislation including the Personal Information Protection and Electronic Documents Act (PIPEDA) and Canada’s Anti-Spam Legislation (CASL), regulates how businesses collect, use and manage that information. In November of 2020, the government of Canada tabled additional legislation, the Digital Charter Implementation Act (Bill C-11) to keep pace with the surge of digital data collection. [...]

We surf the Internet every day in search of information on subjects of interest, for goods and services, entertainment, and socialization. The Internet offers a great deal of information to consumers for free, but is it really free? This vast open-access resource is in fact an exchange of information for our attention to advertisements. It is an economic exchange that enables free access to information for everyone, and it’s big [...]

What does Google, the world’s largest search engine, have in common with Amazon, the world’s largest online retailer? Despite their massive online presence, these big tech companies know going offline helps garner the attention of their target audience and can lead to a significant increase in revenue. What many digital-savvy marketers may be surprised by is that these tech giants both employ direct mail as a key strategy. Google’s multi-channel [...]

A Quick Response (QR) Code is a type of barcode that holds a great deal of information and when scanned allows the user to access information almost instantaneously. QR codes made their way onto the technology scene in 1994 having been invented by Japanese automotive company Denso Wave as a means of keeping track of inventory. QR codes often contain data for a locator, identifier, or tracker that points to [...]