Five Strategies to improve your direct mail success

5 Strategies to improve your direct mail success

There is an intrinsic response consumers experience when they receive tangible mail in their mailbox, especially when the piece offers something new and rewarding. The design, the colour, the feel of the paper, and the personalization all work together to create a significant psychological impact that cannot be replicated by other forms of marketing communication. In a neuromarketing study A Bias for Action, researchers found that direct mail is easier [...]

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5 Strategies to improve your direct mail success
Digital Fatigue is Real

Digital Fatigue is real and it’s affecting your Brand success

In the last two years, more of our time has been spent in front of a screen than any other time in history. Working and learning from home, limited mobility due to cancelled activities and lockdown measures meant that our apparent desire for digital content was about to reach an all-time high. But this all comes at a price to consumers and businesses alike. Digital marketing content has exploded, and [...]

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Digital Fatigue is real and it’s affecting your Brand success