Cover-All Business Communication Management is pleased to announce the launch of its New Website! Cover-All Business Communication Management is pleased to announce the launch of its new website today, September 7, 2021. Cover-All can now be found at https://bcm.cover-all.ca/ “Our goal with this new website is to provide our clients and visitors with an easier way to discover how our services can help them to better connect with consumers, improve [...]
(4 minute read) The data security risk of your mail programs Chances are the last thing on your mind when you are working on a mail campaign is data security. Your focus is reaching your consumer, getting their attention, and creating highly effective campaigns. So why should data security be high on your priority list, and in fact why should it be on your radar screen at all? The reality [...]
(5 minute read) Advances in technology have created an abundance of consumer data enabling marketers to create personal connections with their audience. Information is so readily available, that for most organizations it has become the standard for all effective marketing messaging. In today’s marketplace, successful marketing campaigns rely on building relationships through relevant, value-added, consumer experiences. No two consumers are alike; some might have similar preferences, hobbies, and demographics, but [...]
(2 minute read) Transactional mail involves communication sent to facilitate a transaction between the sender and the recipient. Bills, invoices, statements, proxies, annual reports, certifications, and memberships are all considered transactional mail. Typically, transactional mail contains information a recipient wants or needs to receive, and as a result they have an exceedingly high open and read-through rate of at least 95%. With these high open and read-through rates, the marketing [...]