Direct Marketing News

//Direct Marketing News

2018-05 The Lettershop Service Provider Evolution

By | 2018-08-22T13:41:10+00:00 June 25th, 2018|Categories: Direct Marketing News|

BUSINESS COMMUNICATIONS SERVICES NEWS THE LETTERSHOP SERVICE PROVIDER EVOLUTION 2018-05 – DIRECT MARKETING MAGAZINE John Leonard Cover-All 416.354.4210 jleonard@cover-all.ca I’ve been lucky to have spent my entire career in the lettershop and mailing part of the communications industry. I’ve seen many changes along the way, from the full implementation of Letter Carrier [...]

2017-04-Security has emerged as a key consideration

By | 2018-08-22T13:42:11+00:00 June 19th, 2017|Categories: Direct Marketing News|

BUSINESS COMMUNICATIONS SERVICES NEWS SECURITY HAS EMERGED AS A KEY CONSIDERATION 2017-04 - DIRECT MARKETING MAGAZINE John Leonard Cover-All 416.354.4210 jleonard@cover-all.ca “Your database in many cases is your lifeblood.” “One of the things that we've been focusing on and that we believe has changed [within the lettershop industry] is the focus [...]

2013-12-Variable Colour Obstacles and Opportunities

By | 2018-08-22T13:46:02+00:00 December 20th, 2013|Categories: Direct Marketing News|

BUSINESS COMMUNICATIONS SERVICES NEWS VARIABLE COLOUR OBSTACLES AND OPPORTUNITIES 2013-12 - DIRECT MARKETING MAGAZINE   John Leonard Cover-All 416.354.4210 jleonard@cover-all.ca “The sweetest sound to anyone's ear is the sound of one's own name.” suggesting that the fundamental act of calling other people by their name puts a person or an organization on [...]

2013-07-Double the Response

By | 2018-08-22T13:53:42+00:00 July 3rd, 2013|Categories: Direct Marketing News|

BUSINESS COMMUNICATIONS SERVICES NEWS DOUBLE THE RESPONSE NEW THS CAMPAIGN COVERS ALL ITS' BASES 2013-07 - DIRECT MARKETING MAGAZINE   John Leonard Cover-All 416.354.4210 jleonard@cover-all.ca Using variable in a whole new way results in huge leap in response rates SOME BACKGROUND Variable colour has been on the wish list for direct [...]

2013-02-Putting Data to Use

By | 2018-08-22T13:55:55+00:00 February 16th, 2013|Categories: Direct Marketing News|

BUSINESS COMMUNICATIONS SERVICES NEWS PUTTING DATA TO USE AFTER THE DATABASE, PUTTING IT TO USE 2013-02 - DIRECT MARKETING MAGAZINE   John Leonard Cover-All 416.354.4210 jleonard@cover-all.ca There is much being written around Big Data. It can all seem very daunting for those working with it and appear ominous for the public. [...]

2011-Security Considerations For Financial Marketers

By | 2018-08-22T13:58:03+00:00 June 5th, 2011|Categories: Direct Marketing News|

BUSINESS COMMUNICATIONS SERVICES NEWS SECURITY CONSIDERATIONS FOR FINANCIAL MARKETERS IT SECURITY AUDITS OFFER WELCOMED SCRUTINY 2011 - DIRECT MARKETING MAGAZINE   John Leonard Cover-All 416.354.4210 jleonard@cover-all.ca While there are one or two areas of personal privacy that might be perceived as more sensitive than financial information, it is surely at the [...]

2008-Adding Dimension To Create Stand-Out Pieces

By | 2018-08-22T14:19:10+00:00 September 6th, 2008|Categories: Direct Marketing News|

BUSINESS COMMUNICATIONS SERVICES NEWS ADDING DIMENSION TO CREATE STAND-OUT DIRECT MAIL PIECES WHEN THE CLIENT ASKS ABOUT DEVELOPING SOMETHING STAND-OUT THAT POPS-UP, SLIDES-OUT, STANDS-UP, OR UNFURLS, IT'S TIME TO GET THEIR PRODUCTION PARTNERS INVOLVED. 2008 - DIRECT MARKETING MAGAZINE   John Leonard Cover-All 416.354.4210 jleonard@cover-all.ca Direct Mail has always been a medium [...]

2007-Disaster Recovery Brings Two Competitors Together

By | 2018-08-22T14:31:36+00:00 November 5th, 2007|Categories: Direct Marketing News|

BUSINESS COMMUNICATIONS SERVICES NEWS DISASTER RECOVERY BRINGS TWO COMPETITORS TOGETHER. 2007 - DIRECT MARKETING MAGAZINE   John Leonard Cover-All 416.354.4210 jleonard@cover-all.ca MARKHAM, ON – Cover-All Computer Services Corp., based here, recently completed the purchase of SMART DM, in a deal that was touted as creating a single umbrella organization capable of servicing [...]

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