Direct Marketing News

//Direct Marketing News

2017-04-Security has emerged as a key consideration

By | 2018-06-18T14:51:25+00:00 June 19th, 2017|Categories: Direct Marketing News|

BUSINESS COMMUNICATIONS SERVICES NEWS SECURITY HAS EMERGED AS A KEY CONSIDERATION 2017-04 - DIRECT MARKETING MAGAZINE John Leonard Cover-All 416.354.4210 jleonard@cover-all.ca “Your database in many cases is your lifeblood.” “One of the things that we've been focusing on and that we believe has changed [within the lettershop industry] is the focus on [...]

2013-12-Variable Colour Obstacles and Opportunities

By | 2017-07-05T09:44:14+00:00 December 20th, 2013|Categories: Direct Marketing News|

BUSINESS COMMUNICATIONS SERVICES NEWS VARIABLE COLOUR OBSTACLES AND OPPORTUNITIES 2013-12 - DIRECT MARKETING MAGAZINE   John Leonard Cover-All 416.354.4210 jleonard@cover-all.ca “The sweetest sound to anyone's ear is the sound of one's own name.” suggesting that the fundamental act of calling other people by their name puts a person or an organization on [...]

2013-07-Double the Response

By | 2017-07-05T09:45:39+00:00 July 3rd, 2013|Categories: Direct Marketing News|

BUSINESS COMMUNICATIONS SERVICES NEWS DOUBLE THE RESPONSE NEW THS CAMPAIGN COVERS ALL ITS' BASES 2013-07 - DIRECT MARKETING MAGAZINE   John Leonard Cover-All 416.354.4210 jleonard@cover-all.ca Using variable in a whole new way results in huge leap in response rates SOME BACKGROUND Variable colour has been on the wish list for direct [...]

2013-02-Putting Data to Use

By | 2017-07-05T09:46:08+00:00 February 16th, 2013|Categories: Direct Marketing News|

BUSINESS COMMUNICATIONS SERVICES NEWS PUTTING DATA TO USE AFTER THE DATABASE, PUTTING IT TO USE 2013-02 - DIRECT MARKETING MAGAZINE   John Leonard Cover-All 416.354.4210 jleonard@cover-all.ca There is much being written around Big Data. It can all seem very daunting for those working with it and appear ominous for the public. [...]

2011-Security Considerations For Financial Marketers

By | 2017-07-05T09:46:32+00:00 June 5th, 2011|Categories: Direct Marketing News|

BUSINESS COMMUNICATIONS SERVICES NEWS SECURITY CONSIDERATIONS FOR FINANCIAL MARKETERS IT SECURITY AUDITS OFFER WELCOMED SCRUTINY 2011 - DIRECT MARKETING MAGAZINE   John Leonard Cover-All 416.354.4210 jleonard@cover-all.ca While there are one or two areas of personal privacy that might be perceived as more sensitive than financial information, it is surely at the [...]

2008-Adding Dimension To Create Stand-Out Pieces

By | 2017-07-05T09:47:17+00:00 September 6th, 2008|Categories: Direct Marketing News|

BUSINESS COMMUNICATIONS SERVICES NEWS ADDING DIMENSION TO CREATE STAND-OUT DIRECT MAIL PIECES WHEN THE CLIENT ASKS ABOUT DEVELOPING SOMETHING STAND-OUT THAT POPS-UP, SLIDES-OUT, STANDS-UP, OR UNFURLS, IT'S TIME TO GET THEIR PRODUCTION PARTNERS INVOLVED. 2008 - DIRECT MARKETING MAGAZINE   John Leonard Cover-All 416.354.4210 jleonard@cover-all.ca Direct Mail has always been a medium [...]

2007-Disaster Recovery Brings Two Competitors Together

By | 2017-07-05T09:48:04+00:00 November 5th, 2007|Categories: Direct Marketing News|

BUSINESS COMMUNICATIONS SERVICES NEWS DISASTER RECOVERY BRINGS TWO COMPETITORS TOGETHER. 2007 - DIRECT MARKETING MAGAZINE   John Leonard Cover-All 416.354.4210 jleonard@cover-all.ca MARKHAM, ON – Cover-All Computer Services Corp., based here, recently completed the purchase of SMART DM, in a deal that was touted as creating a single umbrella organization capable of servicing [...]

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