Insights & Innovations

The AIIM Blog offers insightful articles, expert opinions, and the latest trends in information management, digital transformation, and intelligent automation. Discover valuable resources, best practices, and industry updates to help organizations optimize their data strategies and stay ahead in the evolving digital landscape.

direct mail

Direct Mail Isn’t Dying. Commodity Print Is.

Direct mail is evolving from a standalone channel into part of a larger communication strategy. As digital fatigue grows, organizations...
retail direct mail

Variable Data Printing and Personalized Direct Mail for Retail

Retail is noisy. Your customers are hit with offers all day long, and most of it gets ignored. Direct mail...

Direct Mail

7 Proven Ways to Boost Direct Mail ROI: How to Actually Measure What’s Working

Direct mail isn’t old-school—it’s one of the most measurable marketing channels when set up correctly. From promo codes and QR...
Banking Statements

Slash Costs Safely: The Ultimate Guide to Reducing Banking Statement Expenses Without Risk

For Canadian banks and credit unions, customer statements represent a significant operational expense. Between printing, paper, postage, and processing, the...

Direct Mail

How Direct Mail Helps Canadian Retailers Win Back Customers from Amazon (2026 Guide)

Digital ads are noisy, and consumers are tuning out. That’s why Canadian retailers are rediscovering the power of direct mail...
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What is SOC 2 Type 2 Certification and Why It Protects Your Print Provider (and Your Customers)

SOC 2 Type 2 certification proves that a print provider’s security controls aren’t just in place, they work consistently over...
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High-Impact Direct Mail Fundraising Strategies for Canadian Nonprofits (2026 Guide)

Direct mail remains one of the highest-performing fundraising channels for Canadian nonprofits. This guide breaks down why it still works...
Large Format Printing

Large Format Printing 101: Powerful Applications That Boost Toronto Business Visibility

Large format printing is everywhere in Toronto—on storefronts, trade show floors, vehicles, and even building wraps. This guide breaks down...